Authentically
Inclusive
Marketing

An integrated agency with a justice, equity, diversity and inclusion lens. We lead brands to leave a legacy of belonging by creating inclusive consumer experiences.

WHY INCLUSIVE MARKETING?

There’s no denying inclusive marketing is the future. The latest global data and trends are proving it. We know inclusive campaigns have mass appeal. We know inclusive marketing repeatedly outperforms less inclusive approaches. We know many consumers still feel poorly represented. And we know audiences at large are expecting and putting increasing pressure on brands to show up authentically.

Ready to get started on your Inclusive Marketing journey? 

Humanity Now

For those who feel judged solely by how you look and not for who you are. For the ones who are told not to be so sensitive when the joke was laced with aggression. For those who look at a screen and rarely see themselves portrayed beyond a stereotype. For those who fight constantly to live as you are when others around you have that privilege every day.  And for anyone who has ever been othered. 

We’ve been ignored, laughed at, and have had our rights explained away.  We’ve been typecasted and gawked at as if we don’t have feelings. But we are resilient, proud and strong and we’re not going away. We will fight every day in every decision we make to be allies and advocates – from the words we choose and the battles we pick.  

We will fight for humanity and a more equitable future for the next generation – just as the generations before have done for us – so that they will have the freedoms we stand for today.

Will you join us?

Acknowledgement

We would like to acknowledge that we operate on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.

BRANDS WE'VE HELPED

Inclusive Marketing

for People-first brands

We identify where exclusion or underrepresentation exists in your communications and service offerings, work to close these gaps by elevating these marginalized voices and advocating for change.

We do this through thoughtfully aligning brand values with communications, building authentic allyships, and creating relevant content which deepens customer loyalty and influences positive social change.

advocacy

authentic representation

Elevating underrepresented voices and diverse role models through thoughtful and authentic stories. These initiatives aim to educate the public and to support a sense of belonging for all.

AUTHENTICALLY INCLUSIVE

RESPECTFUL partnerships

Building brand loyalty means listening to your customer base, rather than telling them what they want. We live the mantra of nothing about us without us, through our diverse and inclusive team, advisory and an Equity-Deserving Allies Network. Every step of our process is designed to minimize bias, promote belonging and ensure equity-deserving voices are heard and uplifted.

Meet Our Communities +

Media Coverage

BC Business
"For better or worse, few people have more influence on public opinion than marketers. Tammy Tsang took that to heart when she launched Vancouver-based AndHumanity with her brother, Matthew Tsang, last year. The inclusive marketing and communications agency helps a wide variety of brands build customer loyalty and drive positive social change, by elevating and authentically connecting with underrepresented groups."
Read More +
PR News
"In light of a rising need to address underrepresentation and inclusion in businesses, AndHumanity — a new diversity and inclusion marketing agency — has officially launched after more than a year in development. Working to elevate marginalized voices and advocate for change, the Vancouver-based agency has also developed the Brand Inclusion Self-Assessment Tool, which will allow companies and organizations to self-assess gaps and identify improvements in a brand’s advertisements, marketing, and communications."
See Video +
Business in Vancouver
"Closing the gap between business and inclusion. Tammy Tsang, co-founder of the AndHumanity diversity marketing agency, breaks down underrepresentation and inclusion in B.C.'s business landscape."
See Video +
Major Tom
"The AndHumanity team — consisting of co-founders Tammy Tsang (she/her) and Matthew Tsang (he/him), and Amil Reddy (they/them), a certified DEI expert and Allyship Builder. We had the honor of them joining us during our weekly company-wide meeting. As external educators, they came prepared with an interactive, online presentation."
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Marwick Marketing
"After Tammy Tsang gave birth to her first child two years ago, her maternity leave was, she describes, a period when “time stopped,” allowing her to reflect and reevaluate her role as an advertising and communications agency owner. A natural-born leader, maverick entrepreneur and seasoned brand strategist, Tsang “always defined [her] real job as a person as advocating for the other.” But even with a long history working in the diversity and inclusion space — teaming with the Canadian Centre for Diversity helping youth explore various religious cultures, working with CBC Television to help integrate underrepresented segments into the workforce, and founding the XYBOOM Intergenerational conference — Tsang admits, “I was actually part of the problem. Not part of the solution.”"
Read More +
Marketing News Canada
"Several years ago, Tammy Tsang discovered there was little conversation in the industry about the concept of Diversity and Inclusion and how it overlapped with Marketing & Communications. JEDI work was seen primarily as an HR obligation, and for many organizations, only a tertiary obligation at that time."
Read More +
MODO
"Our first video, in what will become a series of many, describes Modo’s journey to-date: the why, what and how. We begin by looking at the Member Research, undertaken with the help of consultant Majid Khoury, and AndHumanity’s diversity and inclusive marketing agency, to introduce our DEI work and goals across our co-op. Hear how these local experts and a few folks on our leadership team, talk in depth about our motivation to remove barriers and become more inclusive, the connection to our purpose and the steps we are taking in this process. There were a few surprises and challenges along the way, but without a doubt, we learned a lot through this process and hope you will too."
See Video +

BRAND INCLUSION
SELF-ASSESSMENT TOOL

How inclusive is your brand?

Adapted from Dr. Bennett’s Developmental Model of Intercultural Sensitivity, our self-assessment tool can help you learn how inclusive your brand is, as well as next steps and tips to improve.

Have a specific question? Ask us today.

Newsletter

Stay in-the-know about what’s happening at AndHumanity.

Acknowledgement

We would like to acknowledge that we operate on the stolen territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations. We work towards Truth and Reconciliation by learning the truth about our history. We also ensure we have Indigenous folks at the decision making table when it comes to their communities and land. Finally, we ensure we pay them in full for their time.

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