We have an opportunity as marketers, journalists and content creators to shape what we see online everyday. Being born Cantonese in Richmond, B.C. surrounded by a wide variety of minorities made me realize very early on that what we see on our screens isn’t what we see in our everyday lives.
I have to admit that even through all my experience at CCCJ (now known as Canadian Centre for Diversity) helping children explore various religious cultures, as well as CBC Television helping integrate underrepresented segments into our workforce, and finally founding the XYBOOM Intergenerational conference, I still didn’t truly realize the importance of diversity and inclusion.
It was as if life kept handing me these opportunities and I just wasn’t getting the message.
But all of my history came flooding back to me when I had my first child. The impact that representation has on confidence, mental health and education is often overlooked, and it forced me to realize that as a marketer, if I’m not part of the solution, then I am part of the problem.
I want all children to see themselves represented, to not feel alone in their uniqueness, and to be proud of who they are. Not only in the colour of their skin, but their complex intersection in a modern day reality.
So, I’d like to welcome you to AndHumanity, an agency built with diversity, inclusion — and most importantly — humanity at its core. We live the principles and we create authentic allyship with complex, intersectional communities.
I look forward to meeting you.
We would like to acknowledge that we operate on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.
We Identify where exclusion or under-representation exists in your communications and service offerings, work to close these gaps by elevating these marginalized voices and advocating for change.
We do this through thoughtfully aligning brand values with communications, building authentic allyships, and creating relevant content which deepens customer loyalty and influences positive social change.
Meet Our Communities +
Adapted from Dr. Bennett’s Developmental Model of Intercultural Sensitivity, try out our self-assessment tool and learn about how inclusive your brand is, as well as next steps and tips on improving.
Have a specific question? Ask us today.
Treat others as they would want to be treated. We promise to only send you content that is relevant to marketing, diversity and inclusion.