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There’s no denying inclusive marketing is the future. The latest global data and trends are proving it. We know inclusive campaigns have mass appeal. We know inclusive marketing repeatedly outperforms less inclusive approaches. We know many consumers still feel poorly represented. And we know audiences at large are expecting and putting increasing pressure on brands to show up authentically.
Ready to get started on your Inclusive Marketing journey?
For those who feel judged solely by how you look and not for who you are. For the ones who are told not to be so sensitive when the joke was laced with aggression. For those who look at a screen and rarely see themselves portrayed beyond a stereotype. For those who fight constantly to live as you are when others around you have that privilege every day. And for anyone who has ever been othered.
We’ve been ignored, laughed at, and have had our rights explained away. We’ve been typecasted and gawked at as if we don’t have feelings. But we are resilient, proud and strong and we’re not going away. We will fight every day in every decision we make to be allies and advocates – from the words we choose and the battles we pick.
We will fight for humanity and a more equitable future for the next generation – just as the generations before have done for us – so that they will have the freedoms we stand for today.
Will you join us?
We would like to acknowledge that we operate on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.
We identify where exclusion or underrepresentation exists in your communications and service offerings, work to close these gaps by elevating these marginalized voices and advocating for change.
We do this through thoughtfully aligning brand values with communications, building authentic allyships, and creating relevant content which deepens customer loyalty and influences positive social change.
Building brand loyalty means listening to your customer base, rather than telling them what they want. We live the mantra of nothing about us without us, through our diverse and inclusive team, advisory and an Equity-Deserving Allies Network. Every step of our process is designed to minimize bias, promote belonging and ensure equity-deserving voices are heard and uplifted.
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Adapted from Dr. Bennett’s Developmental Model of Intercultural Sensitivity, our self-assessment tool can help you learn how inclusive your brand is, as well as next steps and tips to improve.
Have a specific question? Ask us today.
We would like to acknowledge that we operate on the stolen territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations. We work towards Truth and Reconciliation by learning the truth about our history. We also ensure we have Indigenous folks at the decision making table when it comes to their communities and land. Finally, we ensure we pay them in full for their time.
Treat others as they would want to be treated. We promise to only send you content that is relevant to marketing, diversity and inclusion.
