Who we are
Ayesha Ali (SHe/her)
Pakistani. Muslim. Dad’s princess. Family oriented. My siblings are my best friends.
Honest. Value empathy and building genuine relationships. Soft at heart. Spiritual. In search of true purpose of life.
Thinker. Nature- lover. Painter. Writer. Multitasker. Optimistic.
Kaeda Cameron (SHe/her)
Group Account Director
Half Hong Kong Chinese, a quarter Polish and a quarter Scottish. Oldest child of a first-generation immigrant and white Canadian settler. Xennial/Cusper. Canadian born and raised. Wife, sister, friend, dog parent, sociologist and marketer. Balanced right and left brain thinker – a marriage of creative and business mindsets. Relationship builder, celebrator of differences, creative cultivator, champion, ally and motivator. Energized by creativity and people. Lover of designer jewellery, low-rider cars and gaming.
Sana Khaliq (SHe/her)
JEDI Research Manager
First generation Pakistani settler on Turtle Island always striving to learn and unlearn. Daughter, Sibling, Friend, Advocate. Merging research with community-building work. Books, chai, art, and writing are my life.
Rajiv Kondal (He/him)
Thinker, Learner, and Doer.
Strategize digital outreach programs for 23 different countries. Passionate for Data, Performance, and Efficiency, but not at the cost of human empathy. Continuously evolving on all fronts, and on the quest for ultimate truth beyond this life & form.
Biggest Achievement is yet to come as success is a journey, not a destination.
Favourite Quote: “In God we trust; all others must bring data.”
Ella Kosovic (SHe/her)
Gay and spiritual. Designer with a love of arts & crafts. Writer (sometimes). Lover of slow and mindful things, deep conversations and strong opinions, antiques, history, and the healing power of garlic.
Ian Lee (He/him)
4th Generation Canadian Born Chinese. Youngest Child from the Suburbs.
Gamer, Developer, Reader, Investor, and Appreciator of Simple Pleasures.
Helpful, Reserved, and Thoughtful.
Live and Let Live.
Mark Lee (He/him)
4th Generation Canadian born Chinese. 1/8 Irish.
Married to a beautiful and amazing woman. I love my son. I love my fur baby.
I love creating experiences for others, I’m cheap as hell, I can’t stop recycling.
I support feminism, I’m an aspiring ally, nothing is ever “done”, I goof off every chance I get, I cry watching kids movies.
Sydney McNeill (they/them)
JEDI Brand/Communications Strategist
White (Norwegian/Scottish) Settler, grateful to be on Treaty 6 territory (Amiskwaciwâskahikan). Thriving human parent, failing plant parent. Queer. Neurodiverse. Always a listener, learner, thinker and writer. Lover of people, progress, justice and growth. Infinitely curious, optimistically critical. Still collects rocks.
Julia prezotto (SHe/her)
Immigrant, Latin American, Brazilian, feminist, Portuguese first, English secondly, journalist, digital marketer, project manager. Youngest child of a supportive family, wife, friend, responsible dog owner (I think).
Amil Reddy (They/them)
Trans person of colour.
Child of immigrant, Grandchild of indentured labourers, Settler
Parent, Partner, Friend, Bridge builder, Lifelong learner
Coffee over tea (except mom’s chai), bread making over winning, trails over streets.
Matthew Tsang (He/him)
Partnership Cultivator, Co-Founder
2nd Generation Canadian Born Chinese Settler. Expert in Chinglish.
Child of a Single Mother, and Grandchild of a rich man that lost it all to greed.
Dog Dad, Human Dad, Husband, Son, Brother, and Friend.
Born Reader and Writer. Fiction over non-fiction.
Learned Entrepreneur and Strategist. People over profits.
Lover of films, hockey, and night time.
Tammy Tsang (SHe/her)
Brand Value Strategist, Co-Founder
Mother, Wife, Daughter, Sister, Friend & Confidant first. Father’s daughter, even in heaven. Canadian Born Chinese Settler. Entrepreneurial Genealogy. Founder, Leader & Strategist. My Real Job: Advocating for the other. Love positive psych, film, exploring cultures, fashion, and eating.
Simon Tse (He/hIM)
2nd Generation Canadian, born in Hong Kong, started a new life in Canada at the age of 16. Content creator and marketer. Believer in progressive values and learning from history. Photographer, an oft-solo road-tripper, avid couch-potato, and unashamed pun-maker (the kinds that will make you roll your eyes).
Ava Karvan (She/Her)
Representing Sweden, love meatballs, and big fan of Fika. Proud native Kurdish/Middle Eastern. A true believer of Karma. A proud mama raising a mixed, half Ghanian boy. Have worked in Norway, Denmark, Dubai, Abu Dhabi and immigrated to Canada to work even more. Speaks three languages fluently-ish.
SEYI ADENEYE (He/Him)
Nigerian. Christian. Husband. First-generation immigrant & adventurer.
‘Extroverted’ Introvert and probably the most unserious serious person you’d ever meet.
Marketing professional by day, content creator at night. Strong believer that only love can make the world a better place 🙂
Why a Lens?
A personal lens is defined by your lived experience and is the perspective you see the world through. The process of creating your personal lens disrupts the traditional bio by centering diversity of perspective.